A coaching framework for clients who feel stuck in their careers and for coaches helping young adults picture theirs.

The book introduces stories that create perspective and invite reflection. Coaching cards turn those abstract ideas into focused coaching conversations. Conversation Maps provide structure without prescribing what gets said. The assessment identifies the most helpful place to begin. And reflection and experiments carry that insight into meaningful action - together, these elements adapt to each client's story, while letting every coach work in their own style.
There's no fixed starting point. A coach might begin with a story, a coaching card, or the client's own experience. From there, reflection leads to insight, insight becomes an experiment, and each conversation informs the next. The framework is intentionally non-linear - coaches can revisit any element whenever it best serves the client. Every session ends with one small experiment the client carries into everyday life, and their experience becomes the starting point for the next conversation.
"The book inspires. The coach provides guidance. The client's story provides the direction."

The framework is particularly effective with clients choosing their first career direction, recent graduates, those early in their career, and anyone navigating a career transition or facing a specific career decision.
The framework fits naturally into the coaching you already do - not replace it. There's no certification or licensing to complete first, and no script to follow. It gives you structure, not a curriculum, so you move between the book, cards, and Conversation Maps in whatever order serves the client in front of you. Access to the monthly newsletter on Substack is included with the kit, keeping you updated as the framework develops.
You purchase and use the framework. No certification, no script.
From professionals to young adults picturing their future.
Ideal for coaches within the European Union.
Recommended for coaches outside of the European Union
Get a sample of the framework before you buy.